You’re also able to get a sense of where other players hail from globally: People all around the world are participating in the Global Candy Cup.Įven if you’re sitting alone in a basement playing the Global Candy Cup, the design ensures you have a sense that you’re not truly playing it alone. The game designers also foster a sense of relatedness between users and themselves by identifying the development teams who affiliated with each colored witch: Members of the Google Development team are playing alongside you. Did you notice how you can easily recruit friends to join your team of choice? That’s a way to weave a social element into the game experience. The sense of relatedness kicks in simultaneously with the choice of teams I just described. Kicking off the experience with a choice is a great way to give users a feeling of control. Not only is my blog theme color green, but she’s a bookworm like me: Go Team Green! Choose your team, and recruit your friends! The game starts by giving players a choice: You can join any one of four global teams, represented by a different color witch with a unique bio. The Global Candy Cup is a great example of how a technological tool can be straightforward and unpretentious, yet harness motivational principles. It supports all three of the fundamental human needs as described by self-determination theory. Last week, naturally, the Doodle celebrated Halloween with the Global Candy Cup, a simple video game that was not only cute and timely, but motivationally sound. They’ve used Doodles to commemorate events as diverse as Sally Ride’s 64th birthday, American Independence Day on July 4, and the 155th anniversary of the Pony Express. Google is famous for its Doodles, the time-relevant interactive features it posts on its search page for holidays and historic events and anniversaries.
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